Old Spice

Return of The Old Spice Guy!

Recognize that famous face in the photo above? You guessed it… the Old Spice Guy is back! Just when you thought you’d never see the Old Spice Guy again, he


Grover = Old Spice Guy?

Lately it seems that Sesame Street has been all about pop culture… inviting Top 40 musical artists as guests, and then igniting parental outrage at skimpy wardrobe choices (ahem, [lastfm]Katy Perry[/lastfm]!) Their latest video bit […]


Steamy Old Spice Guy Campaign Pays Off

It’s definitely not an easy task to engineer a viral video, and even harder when that video is an advertisement. But when it happens, the payoff can be huge. Sales of Old Spice body wash


All Good Things Must Come To An End

Say it ain’t so! It’s been fun, but all things must come to an end.  Has there ever been a more dramatic example of the right and wrong of how to do social media campaigns […]