Watch J. Cole Play the Villain in His 'She Knows' VideoHow do you get a hip-hop video that looks nothing at all like most hip-hop videos? Hire a guy who cut his teeth directing for indie acts.
Kendrick Lamar & 50 Cent Join J. Cole's 'Born Sinner' Roster50 Cent and Kendrick Lamar are about to become “sinners,” as they lend a hand on J. Cole’s forthcoming sophomore album, due out June 18 on Roc Nation.

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