Beer Specifically Designed for the Shower? Here’s Why We’re Not Impressed.

So you’re designing a beer SPECIFICALLY MADE for the shower now?



My heart hurts for the bros today. A name they had probably so carefully and creatively thought of, Shower Beer, is now being used as a money making gimmick and taking the magic out of what is, Shower Beer.

Pangpang, a brewery in Sweden collaborated with a creative industry and announced the beer that you can finish in a shower’s time… because it’s only 6 ounces. And they’re calling it ‘Shower Beer‘. Ready for the good part? Oh wait, that’s it. They just don’t want to give you more because obviously steam will make the rest of your tallboy warm.


They promise it’s worth it by heightening the alcohol content, but my 6 ounces will quickly turn to 3 when I drop it. Water and glass go together really well. Let me introduce you to the CAN. If we’re drinking beer in the shower, we’re not doing it with caviar. We don’t need a pale ale, light and cheap suits us fine.

Another problem? That top. It better be a twist-off or else they’re going to have to make “The Shower Bottle Opener”.  And #ShowerBeer? So we’re Instagramming from the shower now?

We’re here for minimal thought and being a grown-ass adult without being told what to do.





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