What is significant about the number 18? And an elevator button? And the fact that said button appears not to be working properly?
All these burning questions and more arise from a single five-second video clip posted today on Instagram.
There’s an accompanying message, too, which simply reads: “So, here’s your first clue…”
Clue to what? A title or release date for Swift’s next album? A new single? The date of an upcoming awards show performance? She presses the button five times… no, wait, six. How does that factor into the clue? Let the games begin.