U.K. Restricts Rihanna’s Rogue Perfume Ad for ‘Sexual Suggestiveness’

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Rihanna poses upon arrival to attend Chanel 2014/2015 Autumn/Winter ready-to-wear collection fashion show. (FRANCOIS GUILLOT/AFP/Getty Images)

Rihanna poses upon arrival to attend Chanel 2014/2015 Autumn/Winter ready-to-wear collection fashion show. (FRANCOIS GUILLOT/AFP/Getty Images)

First Instagram didn’t want to see her nipples and now the U.K. doesn’t want to see her perfume ad. At least, not everywhere.

Rihanna’s latest ad campaign for her Rogue scent has been restricted by the U.K.’s Advertising Standards Authority, according to WWD. The ad shows a naked-from-the-waist-up Rihanna, her chest fully covered by her arms, wearing underwear and high heels and propping her legs up against an oversized bottle of Rogue.

The Advertising Standards Authority ruled that it should displayed with placement restriction to avoid children having exposure to the ad. The action was taken after a single complaint was filed about the ad being displayed on elevator doors in a mall. A second complaint — that the ad was overly sexual and demeaning to women — was not upheld.

Related: Why Rihanna’s Instagram Was Groundbreaking for the Fashion Industry

Parlux Limited, Rihanna’s fragrance partner, rebutted the claim, saying that the ad shows RiRi in a “position of power” and “reflected the advertising norms of the fragrance industry.”

Read more on Radio.com.

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