Study Finds Radio is Still No. 1 Source for Music Discovery
By Annie Reuter
While digital music appears to be booming, with major players like Spotify, Pandora and iTunes accessible with just the click of a button, new research has found that radio is still the primary way listeners discover new music.
The Edison Research and Triton Digital recently discovered that AM/FM radios are how most people find new artists. Naturally, word of mouth through friends and family is second with YouTube coming in third.