In the name of breast cancer awareness, a company has designed a new bra that tweets every time it’s unclasped. The bra tweets @tweetingbra – and it does so in Greek since that’s where the ad campaign is being run from.
The bra is being worn by a Greek celebrity and every time she unhooks it the bra sends a tweet.
— TweetingBra (@tweetingbra) October 25, 2013
The account is also being pointed towards sites with information on how to give yourself a screening and other information to support breast health.