Abercrombie & Fitch has been accused of purposefully excluding plus-sized customers.
Abercrombie CEO‘s told Business Insider he ‘doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing’.
‘People who wear his clothing should feel like they’re one of the “cool kids.”‘
While Abercrombie & Fitch offers men’s sizes in XXL, the CEO believes this is to appeal to muscular football players and wrestlers.
Plus-size is generally referring to U.S. 14 and above, and makes up 67per cent of America’s purchasing population.