A creative new child abuse ad from the Aid to Children and Adolescents at Risk Foundation has a hidden message that only children can see.
The billboard shows different images depending on the height of the person viewing it. So if someone is above four feet five inches high the ad reads “sometimes, child abuse is only visible to the child suffering it.”
But if someone shorter – like a child – is viewing the ad it has an entirely different message that states “If somebody hurts you, phone us and we’ll help you.”
The ad is designed to empower kids – especially if their abuser is standing right next to them.