Mountain Dew has yanked one of the weird, talking goat commercials they made with ODD FUTURE rapper TYLER, THE CREATOR after people complained that it was RACIST. The commercial was part of a series of videos, where Tyler voices a goat that goes on a rampage because it can’t buy Mountain Dew well, because it’s a GOAT.
The controversial ad shows a battered white woman, who’s standing in front of a police lineup. Every suspect is a black male, except for the goat, who’s the real villain. The goat intimidates the woman by saying things like “You better not snitch on a player” and “I’m gonna get out of here, and I’m gonna do you up!” Then the woman runs off yelling, “I can’t do this!” and that connects to the Mountain Dew’s “Dew It” slogan.
Mountain Dew’s parent company PepsiCo yanked the ad less than 24 hours after it debuted and said, “We understand how this video could be perceived by some as offensive, and we apologize to those who were offended.”
Odd Future’s manager also stated, “It was never Tyler’s intention to offend, however offense is personal and valid to anyone who is offended. Out of respect to those that were offended the ad was taken down.”
Here is the entire series of commercials all wrapped into one.