First Eminem, then Ndamakong Suh and now Berry Gordy. Chrysler is teaming up with Motown Records founder Berry Gordy for a new ad campaign that promotes a new Motown-themed sedan as well as an upcoming Broadway musical based on Gordy’s life.
A 60-second commercial called ”Who We Are” started airing yesterday. The spot features Gordy sitting in the backseat of the car, which is parked outside the Motown Museum in Detroit.
The car takes Gordy through the streets of Detroit and ends up in front of New York’s Lunt-Fontanne Theatre, where ”Motown: The Musical” will begin its run in March.