The Biebs can’t’ be happy about this! I suppose competition is always good. One Direction just beat Bieber’s Vevo record for most video views in 24 hours!
When Justin Bieber’s, ‘Boyfriend‘ video premiered it claimed 8 million views in the first 24 hours. One Direction’s video for ‘Live While Were Young‘ achieved 8.24 million viewers in it’s first 24 hours.
VEVO has been credited in part for launching the X Factor group in the US through its VEVO LIFT series. Steve Barnett, chairman of 1D’s record label Columbia had this to say: ”It was a massive part of our success in America. VEVO had more impact than anything else [for One Direction]. I’ve never seen anything work as quickly.”
Today Oct. 1st, One Direction’s new single ‘Live While We’re Young‘ will be available to download. Their second album Take Me Home drops on Nov. 13th.