Tupac’s Hologram Goes Bankrupt
The light from Tupac’s hologram has gone dim. The company responsible for the groundbreaking CGI-projected image has filed for bankruptcy protection.
Digital Domain Media Group, which made headlines in April after unveiling an uncanny light-projected performance of Tupac Shakur during a headlining set by rappers Snoop Dogg and Dr. Dre at Coachella music festival, filed for Chapter 11 Bankruptcy protection on Tuesday.
According to CNN, DDMG, which is co-owned by Oscar-winning film director James Cameron, had been struggling financially for some time now, despite its lauded special effects work for a string of blockbuster movies that include Titanic, Pirates of the Caribbean, Transformers, and The Curious Case of Benjamin Button.
Indeed, there were high hopes that the music business would provide a more consistent revenue stream for Digital Domain, which was rumored to be planning a similar hologram treatment for deceased rock & roll legend Elvis Presley. Searchlight Capital Partners are now set to buy Digital Domain for $15 million, pending a court approval of the transaction.
— Keith Murphy, CBS Local