Nobody likes searching for apartments. While it can be fun and enjoyable when you find ‘the one,’ it’s usually a time consumer and frustrating endeavor. It can also be nerve-racking, frantic, and searchers often find themselves settling for less, especially when you’re short on time or moving into a city or area you’re unfamiliar with. Fortunately, there are many resourceful tools out there to help apartment searchers in their quest for the next best place. ApartmentList is an apartment matching engine that uses social networks and its proprietary matching technology to make the apartment search a more personalized experience. It’s very hands on and doesn’t force you to waste time going to physically see a place until you’re ready with all your ducks in a row. Renters connect their social networks to the startup’s platform and answer a series of targeted questions, which then enables the engine to select a listing that closer fits the needs of the individual searcher. By providing an apartment recommendation and discovery engine, ApartmentList is essentially attempting to become the Pandora of apartment searches — or in its social and matching functionality, the Match.com of apartment searches. Take your pick. If you’re in need of a new apartment and just don’t have the time or energy to go all over the city in search, try out ApartmentList and let me know what you think! Good luck!