It is clear to most people by now that the world of social media is a world of it’s own, especially when it comes down to the unique lingo used. Lingo such as “unlike,” “defriend” and “follow” have all entered our individual lives as legitimate verbs, being used on a frequent basis. Someone like me who loves the world of social media and has adapted the jargon in my own personal life, can sometimes be frustrating for those who are just finally jumping on the social media bandwagon. It can be tempting to try and learn everything all at once just to be ‘in the know,’ but there’s more too it than just the social media ling; it’s the aspect of rolling it in to the language of your online community.
Social Media jargon is rapidly becoming an ever evolving thesaurus. According to Shel Israel, a social media author, our general language used to be casual, personal and sometimes off-color. Social media has since “gone corporate.”
Large corporations use of social media offers countless benefits for companies and consumers alike, so Israel’s statement is not entirely a bad thing, albeit, correct. However, it is possible to adapt the corporate voice for your online community by following a few easy steps:
- Skip the marketing copy. Your social networks are a marketing tool, but they’re not the place to regurgitate marketing collateral.
- Give a few individual employees ownership of social media. Each of them will bring a different tone and perspective, and they can initial their posts so that followers get to know each of them and adapt to their style.
- Keep it short and sweet. The beauty of social media is that it’s instant and quick. Content is king, but brevity rules!
- Since concision is so important, choose those words well. Focus on strong verbs, and stay away from tired words and phrases.
- Be playful! Don’t be afraid to be corny, but don’t take it too seriously either. A terrible pun can go a long way. So can a bit of gentle self-mockery.
Ultimately, the language you choose should resonate with your current and intended followers. For the best results, keep it honest and authentic. Just be yourself
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