Team Coco Digital Launches “F-Cards”
Conan O’Brien’s Team Coco Digital has launched a series of video greeting cards produced exclusively for online fans. The team has developed 25 “F-Cards,” all of which feature Conan O’Brien, the host of TBS’s late-night hit CONAN. The F-Cards address such Facebook-specific situations as relationship status changes, photo-tagging, reconnecting with long-lost friends and surviving mass unfriendings. By “Liking” Team Coco, Facebook users have the ability to watch and share these exclusive videos, posting them on the Facebook walls of their friends and family. Team Coco’s F-Cards represent one of the most ambitious examples yet of Facebook-exclusive viral comedy content by a late-night show. All F-Cards can be accessed via Facebook and more F-Cards will be available in coming weeks. Conan O’Brien was recently declared “The King of Social Media” by Fast Company magazine. From Facebook to Twitter, O’Brien’s Twitter account is rapidly approaching 3 million followers. Team Coco!