Britney Spears Product Placement Cash-In

97158163 Britney Spears Product Placement Cash In

Everyone has been talking about Britney Spear’s new video for ‘Hold It Against Me’. Also a hot topic is all the instances of product placement through out the video…

Britney Spears made over $500,000 in product placements for ‘Hold It Against Me’ video. Among the products featured in the clip are various Sony televisions and monitors, Make Up Forever eye shadow, Spears’ own Radiance perfume and the dating website Plenty of Fish. Say what you will about Brit Brit… but someone is making some really smart business moves.


One Comment

  1. iBarbara says:

    Smart but ANNOYING business moves. Maybe if the products were relevant and made sense. Lol, I was so confused as to why I was suddenly looking at Plenty of Fish on the screen…hahaha, oh dear.

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