Diddy is out to do something good and charitable this holiday season. He and his vodka brand, Ciroc, have partnered with NYC DOT and E! Entertainment to stop drunk driving.
For three years in a row, the partnership has distributed 2,000 pre-paid debit cards at high traffic locations in the city that are good for $25 worth of travel in the city’s taxicabs, car services, subways, PATH trains and New Jersey transit through the first of the year.
“As the ‘Official Vodka of New Year’s Eve’ Ciroc has made a huge impact over the last two years by helping New York get home safely, so I’m proud to announce that we’re bringing the program back in an even bigger way,” said Diddy. “New York is the world’s most iconic holiday destination, so I’m excited to lead by example to demonstrate that a smooth, sophisticated holiday season doesn’t end when the ball drops, but when everyone gets home safely.”