Ciroc vodka, a product of Brand Manager/CMO Sean “Diddy” Combs, has been named one of America’s hottest brands by Advertising Age.
“This is a huge honor for us to be included in this illustrious list,” Combs tells UsMagazine.com. “It shows that Ciroc Ultra Premium Vodka is a brand America loves and hard work pays off!”
“Made in France, Cîroc vodka … is one of the first vodkas made from fine French grapes, mauzac blanc and ugni blanc, and it is distilled five times,” notes AdAge. “But what really sets this brand apart are its street credentials.”
Other brands honored on AdAge’s Hottest list: Fox’s TV’s “Glee,” automaker Buick, talk show host Conan O’Brien, Apple’s IPad, trendy kid bracelets Silly Bandz and McDonald’s “McCafe” coffee line.