Free iPad Engraving!
The Apple iPad has been a pretty popular item since it was released earlier this year and I can imagine sales will once again grow this Christmas. As of last week, Apple is now offering free engraving on every unit sold on the online store. The personalised engraving will operate very similar to the broad range of Apple iPods, allowing customers to choose one or two lines of free text to be laser engraved on the back of the device. The option will be given when a customer adds the iPad to their shopping cart after they have selected or skipped the purchasing of additional accessories but prior to final checkout. Although this offers a really nice personal touch for the customer, it also secures a solid, non-returnable sale for Apple. Once a product is engraved, especially a more expensive product like the iPad, it becomes non-returnable due to the personalized engraving. It also will push back the shipping date from 24 hours to 1-3 days. This is something to definitely keep in mind as we grow closer to the Holidays.