Two weeks ago, Ellen Degeneres had talent show wunderkind and [lastfm]Lady Gaga[/lastfm] emulator Greyson Chance on her show, and now she has started her own music label and signed him. He’s represented by BOTH Lady Gaga and [lastfm]Madonna[/lastfm]’s managers. Does this 12-year-old kid have a lot riding on him, or what? Did Ellen make the right investment?
Greyson… inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together.
Ellen said. She also plans on continuing to use her show as a platform to discover emerging musicians, then signing them to her new label, named “eleveneleven”.
Visit billboard.com for the full story.